I am Dan Batson, president of Green Forest Nursery (Perkinston, MS), a wholesale producer of container trees.
I have the most loyal staff any employer could ask for. Ninety percent of our staff were on-site and ready to work at 7 a.m. the morning after Hurricane Katrina (we are 30 miles from the Mississippi coast). Our secret to success is our reputation and our customers saying, “That’s the way this tree should look!” Our biggest challenge is government regulation, or lack thereof. I got into this business because of family and the love of outdoors, and what I continue to love most about it are our employees and positive customer feedback.
Horticulture is full of the best people with great ideas and positive thinking. I support HRI because research and innovations are our future.
Favorite plant: “Kathy Ann” yaupon
Favorite business book: Seven Habits of Highly Effective People by Stephen R. Covey.