George Bear

George Bear, an area manager for The J.R. Simplot Company—Apex Professional Products, a privately held food and agribusiness corporation (Boise, ID), a major agricultural-fertilizer manufacturer, one of the world’s largest frozen-potato processors, and among the nation’s largest beefcattle producers. 

I got into this industry because it supports the long-term goal of environmental stewardship. I love my job because I work with growers in the Pacific Northwest region on the basics of plant nutrition, including water management and the fact that “more is not better” when it comes to fertilizer application.

HRI gives our industry the ability to shape our collective futures by targeting areas of concern and finding the most qualified researchers to find solutions that will benefit the entire green industry.

Favorite plant: Highbush blueberry

Favorite business book: “The New Conceptual Selling: The Most Effective and Proven Method for One-to-One Sale”