PLANTPOP

HRI Research • February 18, 2020

Welcome to the holidays!

And the cold. I do not like cold. I much prefer actively growing plants. As temperatures drop, daylight lessens, and we slowly settle into winter, now is when I start building an arsenal of strategies to cope with winter. Hiking, skiing, and the occasional trip to warmer digs are always great options, but I also need little (and cheaper!) pick-me-ups too to help manage the day to day doldrums.

PLANTPOP is the latest antidote on my list!

PLANTPOP is the brainchild of Art Parkerson, owner and CEO of Lancaster Farms. Art is also very active in AmericanHort and Horticultural Research Institute (thank you, Art)! More specifically, PLANTPOP is a film studio dedicated to telling the stories of people and plants. From their site:

“We are artists. We pursue beauty and understanding. We believe philosophy was born in the garden. Culture starts with cultivation. And growing is the highest art.”

I think that mission is pretty cool, admirable in the very least. And what an innovative way to promote the industry!

When you visit the PLANTPOP site, you will find a collection of films featuring various aspects of plants and people’s interaction with them. For example, one of the newer films features a small North Carolina based business bent on encouraging community development through the giving of plants. They even started a ‘give a friend a plant’ campaign.

Another film features Dagny Kream, a nature and floral photographer with a unique perspective about plants and flowers.

Over 20 films are hosted on PLANTPOP, and they all contain a message of inspiration and hope, based on some aspect of plants.

…just what I need to get through the long winter ahead!

Dr. Jill Calabro
Research & Science Director
Horticultural Research Institute

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