By Jennifer Gray
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June 17, 2026
This session will introduce the HortCalculator, an online decision-support tool designed to help ornamental growers translate farm-level data into actionable financial insights. The tool generates clear analyses of profitability, breakeven points, and return on investment, giving growers confidence to evaluate sustainable production practices and new technologies. By linking financial literacy with production decisions, the HortCalculator helps growers balance profitability and sustainability, strengthening resilience in ornamental horticulture systems. The session will highlight practical applications for nursery, greenhouse, and specialty crop operations, while also exploring opportunities for research, education, and industry partnerships to scale the tool across crops and regions.