HRI's Support Fuels 5-Year National Green Industry Survey

Jennifer Gray • March 18, 2024

 In a bid to delve deeper into the dynamics of the U.S. Green Industry, the Green Industry Research Consortium, comprising esteemed horticulturists and agricultural economists from various universities, is embarking on its 8th iteration of the National Green Industry Survey. Sponsored by HRI (Horticultural Research Institute), this comprehensive study aims to unravel the nuances of production, marketing, and retailing practices within the green sector.

 

The survey, spanning a five-year timeline, serves as a critical barometer for measuring the industry. By soliciting insights from stakeholders across the nation, the Consortium endeavors to paint a vivid picture of evolving trends within the green industry.

 

One pivotal aspect of the National Green Industry Survey lies in its capacity to track changes over time. From shifts in consumer preferences to advancements in cultivation techniques, the data gleaned from participants offers invaluable insights into the industry's trajectory. Furthermore, by analyzing current trends, researchers can anticipate future developments and strategize accordingly.

 

At its core, this survey is not just an academic exercise; it holds significant implications for the horticultural industry. By quantifying the contributions of the green industry, from job creation to revenue generation, the findings serve as evidence of its economic significance. Moreover, this empirical evidence bolsters advocacy efforts and informs policy decisions at both the state and federal levels.

 

The invitation to participate in this survey extends to all horticultural businesses. Whether you're a grower, retailer, or involved in any facet of the green supply chain, your input is invaluable. By completing the survey, you're not only contributing to a deeper understanding of the industry but also shaping its future trajectory.

 

To participate in this survey, simply follow this link: National Green Industry Survey. Survey responses are due no later than May 1, 2024.

 

In supporting initiatives like the National Green Industry Survey, HRI underscores its commitment to advancing knowledge and fostering innovation within horticulture. Together, through collaborative research efforts, we can cultivate a greener, more sustainable future for all.

Share This Post

Blurry green foliage filling the frame
By Jennifer Gray May 28, 2026
Soilless Substrate Science (S3) is a national transdisciplinary collaboration developed to support growers as we advance to the next generation of substrates. Our team is leading North American efforts to develop new substrate materials and techniques, and working with growers to support implementation, as we support the global transition to substrates that go Beyond Peat. In this webinar, Dr. Jeb Fields will discuss the S3 team efforts surrounding identification of new substrate materials, processing and development, and grower support. We will explore wood fiber processing, sugarcane bagasse substrate development, stabilization of organic fibers, databasing substrate materials, and opportunities for growers to get involved. Overall, attendees will learn about US efforts to develop domestically-sourced substrates and advance substrate science as we move towards the next generation of substrate science. Our Speaker Dr. Jeb Fields is a production horticulturist who works with growers in Florida and throughout the country to support more effective and efficient production practices through his environmental nursery research program. Jeb’s primary interests include growing media & substrate science, irrigation & fertilizer management, whole plant-water relations and plant abiotic stress physiology. Jeb is an internationally recognized substrate scientist, the leader of the Beyond Peat project through the USDA Specialty Crops Research Initiative, and the national S3 (Soilless Substrate Science) team which pursues advancements of the global substrate industry and development sustainable substrate materials and practices, including substrate stratification. Jeb is the editor for Nursery & Landscape Insider, a biweekly e-newsletter from Ball Publishing, that reaches over 32,000 stakeholders worldwide. For his efforts, he has been recognized with numerous awards, honors, and leadership positions. Prior to joining UF, Jeb was a professor and research station director with the LSU AgCenter. Jeb studied at UF for his B.S., NC State University for his M.S., and Virginia Tech for his Ph.D. – with all degrees focusing on production horticulture.
A soft-focus background of varying shades of green, suggesting grass, foliage, or a forest landscape.
By Jennifer Gray April 9, 2026
This webinar dives into the problem of rose rosette virus. Shrub roses consist of multiple canes attached to a root system and produce beautiful spring growth in the form of new flowering stems and branches. Experts will provide an overview of how rose rosette virus first attacks flowering growth and can move throughout the stem. At the same time rosette symptoms appear in mature distinct stems of a plant and may be absent from others. The research delves into understanding how the vascular system connects the flowering stems and above ground canes. The research is to understand how virus movement between adjacent stems and only appears to cause disease in a few but not all canes of the same plant. This research is important to explore potential management approaches to safeguard rose.
By Jennifer Gray March 24, 2026
The horticulture industry continues to change as new technologies, production practices, and consumer expectations reshape the marketplace. Research plays an essential role in helping growers, landscapers, and retailers adapt and succeed. That’s exactly where the Horticultural Research Institute (HRI) enters the chat. Every year, HRI selects and funds research projects that advance horticulture. In 2026, HRI is investing more than $560,000 in 18 research projects that target challenges across the horticultural supply chain, including plant production, pest and disease management, landscape plant performance, and consumer insights. “What makes HRI research so valuable is that it focuses on real challenges the industry is facing right now,” said Mark Yelanich, HRI President and Research Director at Metrolina Greenhouses. “The 2026 HRI-funded projects were selected because they develop knowledge, processes, or tools that businesses can actually use.” HRI’s four strategic research priorities guide funding decisions, focusing on quantifying plant benefits, creating innovative solutions, gathering consumer insights, and producing practical solutions to industry challenges. The 2026 projects reflect these priorities across the horticulture supply chain.
Show More